Health System Growth Strategy and Execution

Most health systems have a growth strategy. Far fewer have the machinery to run one. We build both: priorities your leadership team agrees on before the money moves, the referral and marketing infrastructure that produces volume, and the quarterly accountability that keeps the plan out of the drawer.
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Definition

What is a healthcare growth strategy?

A healthcare growth strategy is the ranked set of investments a health system makes to grow volume and margin: which service lines to build, which markets and populations to serve, how referrals will be captured, and how access, marketing, and capital plans support those choices. Most systems have the document. The working version also has machinery: claims-based referral analytics, outreach programs running against ranked targets, marketing attribution, and a quarterly review that moves money when facts change. This practice, delivered with Endeavor Management's healthcare growth team, builds both.

Services

What does healthcare growth strategy consulting include?

Referral leakage recovery
Physician liaison programs
Service line strategy
Access and patient journey
Marketing accountability
Strategic planning facilitation

Referral leakage recovery

A claims-based diagnostic dollarizes the referrals leaving your network by service line and referring cohort, then recovery programs bring the volume back: access fixes, targeted outreach, and loop closure with the referring offices that matter.

Physician liaison programs

Liaison teams built on claims-ranked target files rather than coverage routes: territory design, visit cadence by account value, field training, and referral volume tracked practice by practice against the pre-program baseline.

Service line strategy

Service line priorities scored against contribution, demand, and workforce feasibility, so orthopedics, cardiology, and the rest compete on evidence instead of advocacy, and the funding line gets drawn in the open.

Access and patient journey

Next-available windows, referral scheduling paths, and call center routing fixed before demand programs launch, because a campaign pointed at a five-week wait manufactures its own failure.

Marketing accountability

Marketing budgets allocated against service line targets and measured in scheduled care and contribution, with an attribution chain built to survive the CFO's review.

Strategic planning facilitation

External facilitation of the planning cycle: criteria locked before advocacy begins, claims-validated baselines, and a ranked priority list with a funding line that finance helped draw.

Our approach

Our approach

01

Diagnose the growth position

Claims-validated referral flows, access metrics, service line volumes, and leakage dollarized by service line. The output is a baseline nobody in the room disputes.

02

Score the priorities

Leadership locks evaluation criteria before any service line presents its case, then ranks. The funding line gets drawn in the planning room, with finance at the table.

03

Design the plan

Network moves, access fixes, referral programs, and marketing assignments, each carrying volume math and a named owner. The output is a three-year plan the capital committee can fund.

04

Fix access, then run the plays

Scheduling capacity gets repaired before campaigns spend a dollar. Then liaison outreach and marketing deployment run against the baseline, and we sit in the quarterly review to answer for the volume numbers alongside your team.

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Put a number on the growth you are losing

Bring your strategic plan and your referral data. We will tell you what is leaking, what it is worth, and what we would fix first.

Our Advantage

Why BD Emerson for healthcare growth

Delivered with Endeavor Management

Three decades of referral analytics and healthcare growth work, including a destination program built to $75 million, a 3 percent market share gain in one fiscal year, and referral diagnostics deployed at five academic medical centers.

Built to stay through deployment

Strategy firms hand off and agencies produce activity. This practice stands up the analytics, runs the outreach and access programs, and remains accountable at every quarterly review.

Claims data over anecdotes

Every recommendation traces to claims-validated referral flows and service line economics, so the plan survives finance review and reaches the board with its numbers intact.

Reviews

What our customers say

Great consulting firms for scaling security, compliance, and appsec.

Outstanding partner in Technical and Cyber Due Diligence

Appsec maturity and application hardening.

BD Emerson helped us simplfiy our compliance management.

BD Emerson did such a phenomenal job. What started as privacy support quickly became a full partnership across compliance, engineering, and even business operations. They’re embedded with our team. They understand our product. They move fast. They’re simply invaluable.

Adam Ben Jacobs

CTO @ OneStep GPS

Great consulting firms for scaling security, compliance, and appsec.

Outstanding partner in Technical and Cyber Due Diligence

Appsec maturity and application hardening.

BD Emerson helped us simplfiy our compliance management.

BD Emerson did such a phenomenal job. What started as privacy support quickly became a full partnership across compliance, engineering, and even business operations. They’re embedded with our team. They understand our product. They move fast. They’re simply invaluable.

Adam Ben Jacobs

CTO @ OneStep GPS

We had a hard time finding the right company to partner with in support of our compliance journey. Some vendors sell the idea that they do the work, but then you end up doing everything. The ambiguity is what killed our last project. BD Emerson’s team has such great technical knowledge and understands the standard so well that they made us comfortable with moving fast. This has led to us closing major enterprise customers that were previously out of reach because of security and compliance.

Tom Watkins

CEO @ AMI AssetTrack

Lead an enterprise initiative to overhaul the organization's technology stack from ecommerce, corporate tech, and corporate security.

Supported ISO 42001 exercise and served as internal auditor.

Rubrik's privacy and compliance team began with the backbone of BD Emerson. BD Emerson supported building out the privacy program, GRC (ISO 27001, SOC 2, CMMC, FedRAMP), and the appsec function.

We needed a partner who could move quickly, without sacrificing precision. BD Emerson brought the expertise, structure, and speed we were looking for. Their team became an extension of ours, embedding themselves across the organization, guiding us step by step, and giving us confidence in areas we hadn’t tackled before. The internal audit they conducted was so detailed that even the external auditors called it out. Achieving ISO 27001 with zero nonconformities says everything you need to know about the quality of the partnership.

Walid Souilem

CTO @ FGI Worldwide

We had a hard time finding the right company to partner with in support of our compliance journey. Some vendors sell the idea that they do the work, but then you end up doing everything. The ambiguity is what killed our last project. BD Emerson’s team has such great technical knowledge and understands the standard so well that they made us comfortable with moving fast. This has led to us closing major enterprise customers that were previously out of reach because of security and compliance.

Tom Watkins

CEO @ AMI AssetTrack

Lead an enterprise initiative to overhaul the organization's technology stack from ecommerce, corporate tech, and corporate security.

Supported ISO 42001 exercise and served as internal auditor.

Rubrik's privacy and compliance team began with the backbone of BD Emerson. BD Emerson supported building out the privacy program, GRC (ISO 27001, SOC 2, CMMC, FedRAMP), and the appsec function.

We needed a partner who could move quickly, without sacrificing precision. BD Emerson brought the expertise, structure, and speed we were looking for. Their team became an extension of ours, embedding themselves across the organization, guiding us step by step, and giving us confidence in areas we hadn’t tackled before. The internal audit they conducted was so detailed that even the external auditors called it out. Achieving ISO 27001 with zero nonconformities says everything you need to know about the quality of the partnership.

Walid Souilem

CTO @ FGI Worldwide

BD Emerson didn’t just help us meet our compliance goals; they integrated security and privacy into the core of our operations. I highly recommend BD Emerson to anyone seeking SOC 2 or GDPR compliance, or simply looking to enhance their security team and boost customer trust in their product and services. Their dedication and expertise have been invaluable to our success.

Padraig Reilly

CEO, Boxcore

BD Emerson understood our business requirements and worked side-by-side with us. The policies and controls we developed together not only meet compliance standards but improve how we operate day to day.

Matt Meierdierks

IT Manager, Lincoln Industries

From day one, BD Emerson brought urgency, clarity, and a sharp understanding of what truly matters to our business — earning and keeping customer trust. They went beyond helping us meet compliance requirements; they helped build a foundation for secure, scalable growth. That kind of partnership is rare.

Jason Marker

CEO @ LifeLenz

BD Emerson didn’t just help us pass an audit—they helped us build a sustainable culture of security.

Alexey Indeev

CTO Spare

BD Emerson was essential in helping our company navigate the daunting process of leveling up our security infrastructure. BD Emerson’s impressive expertise and confidence throughout the process helped our team exceed HIPAA and SOC 2 Type 1 standards quickly, distilling what can be an overwhelming process into a streamlined, organized effort. From day one they began adding value and getting us on course. With their help we delivered on a massive security overhaul with both extreme efficiency and thorough attention to details. Because of BD Emerson’s support, we’ve increased our clients’ trust in Titan Intake and the life-changing work it accomplishes for those seeking specialist referrals.

Patrick Bruce

CEO, Titan Intake

BD Emerson didn’t just help us meet our compliance goals; they integrated security and privacy into the core of our operations. I highly recommend BD Emerson to anyone seeking SOC 2 or GDPR compliance, or simply looking to enhance their security team and boost customer trust in their product and services. Their dedication and expertise have been invaluable to our success.

Padraig Reilly

CEO, Boxcore

BD Emerson understood our business requirements and worked side-by-side with us. The policies and controls we developed together not only meet compliance standards but improve how we operate day to day.

Matt Meierdierks

IT Manager, Lincoln Industries

From day one, BD Emerson brought urgency, clarity, and a sharp understanding of what truly matters to our business — earning and keeping customer trust. They went beyond helping us meet compliance requirements; they helped build a foundation for secure, scalable growth. That kind of partnership is rare.

Jason Marker

CEO @ LifeLenz

BD Emerson didn’t just help us pass an audit—they helped us build a sustainable culture of security.

Alexey Indeev

CTO Spare

BD Emerson was essential in helping our company navigate the daunting process of leveling up our security infrastructure. BD Emerson’s impressive expertise and confidence throughout the process helped our team exceed HIPAA and SOC 2 Type 1 standards quickly, distilling what can be an overwhelming process into a streamlined, organized effort. From day one they began adding value and getting us on course. With their help we delivered on a massive security overhaul with both extreme efficiency and thorough attention to details. Because of BD Emerson’s support, we’ve increased our clients’ trust in Titan Intake and the life-changing work it accomplishes for those seeking specialist referrals.

Patrick Bruce

CEO, Titan Intake

Certificates

Our accreditations

At BD Emerson, we believe that our team's extensive certifications not only set us apart but also ensure that we provide the highest level of service to our clients.
FAQ

Frequently asked questions

What is healthcare growth strategy consulting?

How is this different from hiring a big strategy firm?

What is referral leakage and why does it come up first?

Who is Endeavor Management?

What data do you need to start?

How long before volume moves?

How does the referral leakage diagnostic work?

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